YOUR DECISIONS ARE BUILT ON UNRELIABLE DATA
Your tracking is incomplete, misconfigured or contradictory, and every number you trust might be wrong.
WHAT BROKEN TRACKING COSTS YOU
Every decision made on bad data is a decision built on a false premise.

DATA CONTRADICTS ITSELF
Google Analytics, the Meta pixel and other tools report different numbers, with no way to know which is true.

REVENUE GOES UNCOUNTED
Conversion events fire inconsistently, so real purchases occasionally go unrecorded with no clear pattern.

DECISIONS REST ON GUESSES
Decisions about which products and channels to invest in are being made on data that might be quietly wrong.
HOW THIS WORKS FOR YOU
WHAT YOU HAVE WHEN THIS SERVICE IS COMPLETE
Everything that goes into a fully audited, accurate tracking foundation.

EVERY TRACKING TOOL FULLY AUDITED
Every existing tracking tool, pixel and code reviewed closely for accuracy and any conflicts.

GA4 FULLY INSTALLED AND VERIFIED
GA4 installed or fully corrected and properly verified to track every key event accurately.

META PIXEL FULLY VERIFIED
Pixel firing and event accuracy reviewed and corrected across the entire customer journey.

GOOGLE ADS TRACKING CONFIRMED
Tracking confirmed fully accurate for any active or upcoming planned Google Ads campaigns.

SERVER-SIDE TRACKING CONFIGURED
Server-side tracking configured where relevant to improve data accuracy beyond browser limits.

A CONSISTENT UTM STRATEGY BUILT
A consistent UTM tagging structure built for tracking sources reliably across every channel.

KEY EVENTS FULLY STANDARDIZED
Key events — purchase, add to cart, checkout — standardized and verified across every platform.

CROSS-PLATFORM DATA RECONCILED
Discrepancies between platforms identified, fully explained and resolved wherever possible.

TAG MANAGER FULLY CONSOLIDATED
Tag management fully consolidated and organized within GTM for easier tracking management.

ECOMMERCE TRACKING CONFIGURED
Product-level and revenue tracking configured accurately within analytics platforms used.

EVERY EVENT TESTED END TO END
Every tracking event tested end to end with real transactions to confirm accurate firing.

A CLEAR TRACKING DOCUMENT BUILT
A clear reference document explaining what's tracked and how to verify it's still working.
HOW EVERY SERVICE WORKS
Same process every time. No surprises, no hand-offs, no guessing what comes next.
WE START WITH A REAL CALL
Before anything begins we talk directly. I understand your store, your product and exactly what you need from this service. No forms, no assumptions, no starting blind.
I BUILD IT MYSELF
I do all the work personally. One service at a time, full attention on your store. You get on with running your business. I do not need to be managed.
WE REVIEW IT TOGETHER
You see the output on a live call with me. We go through every part together. You tell me what needs to change. I refine it until every part is completely right.
YOU LEAVE READY TO USE IT
The final deliverable arrives once everything is reviewed and complete — never rushed. Any support after handover is available as a paid call, on your schedule, whenever you need it.
WHAT ACCURATE TRACKING ACTUALLY GETS YOU
What changes once every platform finally tells the same accurate story.

YOUR DATA BECOMES TRUSTWORTHY
Every platform reporting on store performance now shows accurate, fully consistent data built on a trustworthy foundation.

AD SPEND DECISIONS GET CLEARER
Ad spend decisions, campaign optimization and every channel investment can be made with real, lasting confidence in this data.

GUESSING IS FULLY REPLACED
A clear, documented understanding of what's tracked replaces the constant guessing about whether your numbers can be trusted.
Frequently Asked Questions (FAQ)
How do I know if my tracking is actually broken right now?
Common signs include different platforms reporting significantly different numbers for the same period, conversion counts that don't match your actual order counts in Shopify, or campaigns that appear to perform very differently across platforms with no clear explanation. The audit at the start of this service identifies the specific issues present, rather than assuming a problem exists without verification.
Will this affect my ads while the tracking is being fixed?
Your existing campaigns continue running during the audit and fix process. Tracking corrections are typically implemented without needing to pause active campaigns, though any specific risk is communicated clearly before changes are made if relevant to your particular situation.
Do I need this if I'm not running paid ads yet?
Yes — accurate analytics matter even without ad spend, since they inform decisions about which products are working, where your organic traffic is coming from and what content or channels are actually driving sales. Setting up tracking correctly before ads begin also means campaigns launch on a clean, accurate foundation from day one.
What is Google Tag Manager and why does it matter?
Tag Manager is a tool that organizes and manages all tracking codes in one place rather than having pixels and scripts scattered and potentially conflicting across your store's code. Consolidating tracking through it makes future tracking changes significantly easier and reduces the risk of conflicts between different tools.
How long does a full tracking setup take?
Most setups take three to five working days depending on how many platforms are involved and how much existing tracking needs to be audited and corrected versus built fresh.
Will I need to maintain this myself after it's set up?
The documentation handed over explains what's tracked and how to verify it's still firing correctly, but ongoing technical maintenance generally isn't required unless your store undergoes significant changes — a new sales channel, a major app change, or a platform migration — at which point a review is worth doing.

ONE PERSON ALWAYS
No team, no contractors. You work with me, start to finish.

RESULTS OVER SPEED
Getting it right matters more to me than getting it fast.

SALES STAY CONSISTENT
Every service builds toward sales that hold, not spike once.

BUILT WITHOUT URGENCY
No countdown, no pressure. Just good work, done properly.
EVERY BRAND NEEDS THESE THREE
No matter where you are in your journey, these three quietly support every other service you do.
BUILT FOR FOUNDERS WHO WANT REAL RESULTS
A few honest reads on building a store that sells consistently, without the noise.


































