1+
Years Building
Brands
Brands
1%
Shopify Stores
Focus
Focus
1+
Shopify Brands
Partner
Partner
1+
Services Across
Shopify Growth
Shopify Growth
WHY THE SOLID GUIDE?
Hi there! I’m Rishabh.
I’m an authorized Shopify Partner and the person behind The Solid Guide. I have spent more than 12 years building businesses, making mistakes, and learning what happens when time and money go toward the wrong problem.
I look at the full picture before suggesting the next step. I explain my reasoning, respect your priorities and take responsibility for the work we agree on.
ONE PERSON FROM START TO FINISH
You speak with me directly on WhatsApp. Share your questions, get clear updates and always know what happens next.
NOT A FREELANCER. NOT AN AGENCY.
I look beyond the task you bring me, suggest a practical next step and personally handle the work I can do well.
WHAT YOU RECEIVE
Nine deliverables for a clearer business direction.
A practical foundation connecting your customer, positioning, offer, message and launch priorities.
1
BUSINESS IDEA + CURRENT DIRECTION REVIEW
I review what you plan to sell, the problem you believe it solves and the decisions currently causing uncertainty.
2
PRIMARY CUSTOMER PROFILE
I define the most relevant customer direction using the information, experience and evidence available to you.
3
CUSTOMER PROBLEM + DESIRED OUTCOME
I clarify the problem, need or desire your offer should address and the outcome customers may be seeking.
4
BRAND POSITIONING DIRECTION
I establish how the brand should be understood and what meaningful position it can take within the selected market.
5
VALUE PROPOSITION
I create a clearer explanation of what you offer, who it is for and why customers should consider it.
6
PRIMARY OFFER STRUCTURE
I organize the agreed product or service, inclusions, value, pricing considerations and customer decisions.
7
MESSAGING FOUNDATION
I develop the core message, supporting points and communication priorities for your store, content and campaigns.
8
LAUNCH PRIORITIES + SEQUENCE
I identify what should be prepared first and organize the strongest next steps into a practical launch sequence.
9
CLARITY DOCUMENT + WALKTHROUGH
You receive one organized strategy document and a recorded walkthrough explaining the final direction and priorities.
SCOPE NOTE :
This service covers one brand and one primary offer. It provides strategic direction but does not include naming, logo design, complete visual identity, product development, legal research, detailed financial modelling, website building or campaign execution.
FIND OUT WHAT YOUR SHOPIFY STORE NEEDS FIRST
Begin with the ₹999 audit. I’ll review your shopify storefront, show you what deserves attention first and give you a priority checklist so you can choose your next step with confidence.
DECIDE BEFORE YOU BUILD
Make the decisions that every later action depends on.
Your website, content and advertising cannot communicate clearly when the customer, offer and brand direction remain uncertain.
KNOW WHO YOU ARE SERVING
Create a more specific customer direction instead of trying to speak to everybody at once.
EXPLAIN WHY YOU MATTER
Connect the offer with a clear problem, meaningful value and stronger reason for customers to consider it.
LAUNCH IN A USEFUL ORDER
Prioritize the foundations that deserve attention before spending further time or money on execution.
WHERE I WILL FOCUS
I will connect the idea to a customer-facing direction.
FREQUENTLY ASKED QUESTIONS
Everything to understand before getting started.
IS THIS SERVICE FOR NEW OR EXISTING BRANDS?
It can support a new idea, an upcoming launch, a relaunch or an existing brand whose customers struggle to understand the offer.
HOW MANY OFFERS ARE INCLUDED?
The service focuses on one primary offer. Additional products, services or unrelated customer groups may require separate work.
ARE A BRAND NAME, LOGO AND VISUAL IDENTITY INCLUDED?
No. This service establishes the strategic and messaging direction. Naming, logo design and complete visual-identity development are separate projects.
DOES THIS INCLUDE COMPLETE MARKET RESEARCH?
No. I can use available business information and limited public observations, but detailed market research and competitor analysis belong within a separate service.
WILL YOU BUILD THE STORE AND LAUNCH THE CAMPAIGNS?
No. This service provides the direction and launch priorities. Suitable execution can be purchased separately after the foundation is clear.
WHAT INFORMATION WILL I NEED TO PROVIDE?
You should provide honest information about your idea, products, experience, intended customers, pricing, limitations, competitors and current assumptions.