THE BUDGET DISAPPEARED. NO SALES SHOWED UP.
A campaign ran for a few days, the spend vanished, and it got switched off with no real idea what went wrong.
WHAT A BROKEN ACCOUNT REALLY COSTS
This is already happening to accounts with no real negative keyword list.

BUDGET LEAKS WITH NO SIGNAL
Without tight match types, budget spends on searches that were never going to convert, with no signal pointing to the leak.

EVERY DECISION IS A GUESS
Without working tracking, optimization is blind — no reliable data on which keywords are producing sales.

HIGH-INTENT BUYERS GO ELSEWHERE
People actively searching for this exact product see a competitor's ad show up instead, every day.
HOW THIS WORKS FOR YOU
WHAT YOU HAVE WHEN THIS SERVICE IS COMPLETE
Twelve outputs covering the full Google Ads account, fully built and live.

Full Account Structure Audit
Any existing account fully reviewed for structure, settings and full prior campaign history.

Conversion Tracking Installed
Google Ads conversion tracking installed and verified to fire correctly.

Real Keyword Research Done
Relevant, high-intent keywords researched for the product category and real search behavior.

Researched Negative List
Built specifically to prevent spend on searches that were never going to convert into sales.

Real Campaign Structure Built
Search campaigns fully structured according to keyword themes and exact product categories.

Ad Copy for Every Ad Group
Headlines and descriptions written, aligned to the specific keyword intent.

Connected Merchant Center
The product feed connected and configured correctly for Shopping eligibility.

Structured Shopping Campaign
Built using the fully verified product feed, ready to run correctly from the very first day of launch.

Bid Strategy Selected
The right bidding approach selected based on account goals and the available conversion data.

Relevant Ad Extensions Set Up
Sitelinks, callouts and other extensions configured to improve visibility and click quality.

Launched and Closely Monitored
Campaigns launched and watched closely during the first active period.

Full Performance Report
A clear report with specific keyword and campaign-level recommendations.
HOW EVERY SERVICE WORKS
Same process every time. No surprises, no hand-offs, no guessing what comes next.
WE START WITH A REAL CALL
Before anything begins we talk directly. I understand your store, your product and exactly what you need from this service. No forms, no assumptions, no starting blind.
I BUILD IT MYSELF
I do all the work personally. One service at a time, full attention on your store. You get on with running your business. I do not need to be managed.
WE REVIEW IT TOGETHER
You see the output on a live call with me. We go through every part together. You tell me what needs to change. I refine it until every part is completely right.
YOU LEAVE READY TO USE IT
The final deliverable arrives once everything is reviewed and complete — never rushed. Any support after handover is available as a paid call, on your schedule, whenever you need it.
WHAT CHANGES WHEN THE FOUNDATION IS RIGHT
What becomes possible once both tracking and structure are finally correct.

EVERY SALE GETS TRACED BACK
Conversion tracking accurately reflects which keywords actually produce sales, making every future decision based on real data.

SPEND STOPS LEAKING AWAY
A researched negative keyword list and tight match types keep budget firmly away from irrelevant searches, right from day one.

HIGH-INTENT TRAFFIC GETS CAPTURED
Both text search and Shopping listings are now captured by properly structured campaigns, not lost entirely to competitors' ads.
Frequently Asked Questions (FAQ)
Is Google Ads or Meta Ads better to start with?
This depends on the product and how customers typically discover it. Google Ads captures people actively searching for the product — high intent, but they already need to know they want something like it. Meta Ads can reach people who haven't started searching yet but match the ideal customer profile. Many stores eventually run both. The right starting point gets discussed honestly based on your specific product and search behavior.
What is Google Shopping and do I need it?
Shopping ads show the product image, price and store name directly in search results, often outperforming text ads for ecommerce because buyers can see the product before clicking. Most product-based stores benefit from Shopping campaigns specifically. Eligibility requires the Merchant Center product feed to be set up correctly, which this service includes.
How much should I budget for ad spend, separate from this service's cost?
Ad spend goes directly to Google and is separate from this service's cost. The right starting budget depends on keyword competition in your specific category and your product's margin, and is discussed honestly during setup based on what allows for meaningful testing without overcommitting blind.
My previous campaign burned through the budget with no sales. What went wrong?
The most common causes are missing or broken conversion tracking, no negative keyword list allowing irrelevant clicks, and overly broad keyword match types. The account audit at the start of this service specifically identifies which of these applied to your prior campaign, so the same mistakes aren't repeated.
How long until I see results?
Search campaigns typically need one to two weeks of data to assess true keyword-level performance, since search volume for any specific term varies day to day. Shopping campaigns can take slightly longer to optimize as Google learns which products perform best for which searches.
Can you guarantee a specific cost per click or conversion rate?
No — these numbers depend on keyword competition, product margin and market, all outside this service's control. What this service guarantees is accurate tracking, a researched keyword and negative keyword foundation, and a properly structured campaign — the conditions that give the account its best realistic chance to perform efficiently.

ONE PERSON ALWAYS
No team, no contractors. You work with me, start to finish.

RESULTS OVER SPEED
Getting it right matters more to me than getting it fast.

SALES STAY CONSISTENT
Every service builds toward sales that hold, not spike once.

BUILT WITHOUT URGENCY
No countdown, no pressure. Just good work, done properly.
EVERY BRAND NEEDS THESE THREE
No matter where you are in your journey, these three quietly support every other service you do.
BUILT FOR FOUNDERS WHO WANT REAL RESULTS
A few honest reads on building a store that sells consistently, without the noise.


































