1+
Years Building
Brands
Brands
1%
Shopify Stores
Focus
Focus
1+
Shopify Brands
Partner
Partner
1+
Services Across
Shopify Growth
Shopify Growth
WHY THE SOLID GUIDE?
Hi there! I’m Rishabh.
I’m an authorized Shopify Partner and the person behind The Solid Guide. I have spent more than 12 years building businesses, making mistakes, and learning what happens when time and money go toward the wrong problem.
I look at the full picture before suggesting the next step. I explain my reasoning, respect your priorities and take responsibility for the work we agree on.
ONE PERSON FROM START TO FINISH
You speak with me directly on WhatsApp. Share your questions, get clear updates and always know what happens next.
NOT A FREELANCER. NOT AN AGENCY.
I look beyond the task you bring me, suggest a practical next step and personally handle the work I can do well.
WHAT YOU RECEIVE
Nine connected deliverables, from audit to action.
I identify the strongest opportunities, agree on the improvements within scope, complete the work and explain what changed.
1
COMPLETE CRO AUDIT + PLAN
I review your buying journey and set priorities using store observations and available conversion data.
2
MOBILE EXPERIENCE REVIEW
I examine key pages on smaller screens and identify agreed changes that make shopping clearer.
3
HOMEPAGE PRIORITY FIXES
I implement agreed homepage changes to clarify your offer, key products and the next step for visitors.
4
NAVIGATION + COLLECTION FIXES
I make agreed changes to menus and collections so shoppers can find suitable products more easily.
5
SELECTED PRODUCT PAGE FIXES
I improve agreed product-page elements that answer buyer questions and support buying confidence.
6
CART + BUYING JOURNEY FIXES
I address agreed cart and pre-checkout issues that may interrupt a shopper’s path toward payment.
7
TRUST + BUYING INFORMATION
I improve agreed information on delivery, returns, payment options and common buyer concerns.
8
IMPLEMENTATION + QA CHECKS
I apply the agreed changes and check updated pages and buying actions across key screen sizes.
9
FINAL SUMMARY + NEXT STEPS
I explain what was changed, what remains outside this scope and which improvements to consider next.
SCOPE NOTE:
I implement the improvements we agree on after the audit within this service’s scope. A full redesign, extensive custom development, paid app fees and checkout changes restricted by Shopify are not included.
I implement the improvements we agree on after the audit within this service’s scope. A full redesign, extensive custom development, paid app fees and checkout changes restricted by Shopify are not included.
FIND OUT WHAT YOUR SHOPIFY STORE NEEDS FIRST
Begin with the ₹999 audit. I’ll review your shopify storefront, show you what deserves attention first and give you a priority checklist so you can choose your next step with confidence.
WHAT THIS WORK CHANGES
Give shoppers a clearer path to purchase.
The goal is to address agreed problems that make it harder for visitors to understand, explore and buy from your store.

LESS AVOIDABLE FRICTION
Make important steps easier to understand by addressing agreed points of confusion in the shopping journey.

STRONGER BUYING CONFIDENCE
Help shoppers find the product details, policies and answers they need before deciding to purchase.

CLEARER NEXT PRIORITIES
Know what was improved, what still needs attention and which changes may be worth considering later.
WHAT I WILL BUILD
I’ll improve the path from visit to purchase.
FREQUENTLY ASKED QUESTIONS
Everything to understand before getting started.
What is included in this service?
I audit the desktop and mobile buying journey, review useful available data, set conversion priorities and implement the improvements agreed within this service’s scope. I finish with checks of the updated areas and a summary of what changed.
How do we decide which changes you will implement?
After reviewing your store, I’ll explain the issues I found and recommend the strongest priorities. We’ll agree on the specific tasks covered by the fixed fee before I make live changes. Work outside that scope can be discussed separately.
What access will you need?
I’ll normally need Shopify collaborator access to make the agreed changes. Depending on the audit, access to Shopify Analytics, Google Analytics or a behaviour tool may also help. I’ll request only relevant permissions and will not ask for passwords.
Does this include a full redesign or Shopify checkout development?
No. This is a focused CRO project, not a complete store rebuild. Extensive custom development, paid apps and checkout changes that your Shopify setup does not allow are outside the fixed fee. I’ll explain any such limitation before agreeing on the tasks.
How long will the work take?
I’ll confirm the expected timeline after reviewing the store and receiving the required information and access. The time depends on the agreed changes and any approvals needed. I’ll keep you updated directly on WhatsApp as the work progresses.
Can you guarantee more orders or a specific conversion increase?
No. I’ll make the agreed improvements carefully and explain what was changed, but sales also depend on traffic quality, demand, products, pricing and other factors. The final summary will identify any useful next steps beyond this project.

